Northern Vision, organisers of the Tradition ICAP Liverpool International Tennis Tournament, has today announced that retail giants Matalan have agreed to become presenting sponsors. As part of the agreement Matalan will become one of the main presenting sponsors to all three of Northern Vision's UK based tournaments held in Liverpool, Manchester and Nottingham. Northern Vision's ultimate aim is to bring world class tennis players to the north of England and make the game accessible to as wide an audience as possible.
In doing so, both Northern Vision and Matalan hope to engage as many young people as possible with an estimated 35,000 children already being exposed to the sport since the event in Liverpool began in 2002. Each of the three tournaments will have its own designated 'kids zone' where around 1,000 children per day will be able to experience a range of different activities all geared around getting them to pick up a racquet.
Lee Pinnington, Head of Marketing at Matalan said: "We want to play our part in raising awareness about the tournaments in the local communities around our stores and in doing so, getting as many youngsters as we can actively involved in taking up the game of tennis ". Northern Vision has demonstrated their capabilities in organising and delivering first class events in the past which is why we had little hesitation when we were asked to come on board."
Anders Borg, Director of Northern Vision, said: "I am thrilled to be able to announce our partnership with Matalan. It's a well run organisation with an outstanding reputation and sizable, loyal customer base. I am confident with their support and direction we will be able to continue to build a strong platform for all three UK tournaments."
The launch of the partnership will be at the Liverpool International Tennis Tournament, at Calderstones Park, which is being held between June 16th -20th. This year will see one of the most famous names in tennis history, John McEnroe, on centre court alongside a host of great names from the games past and present. Tickets for the tennis are available from Ticketmaster on 0844 847 2332 or by logging onto www.liverpooltennis.co.uk