Anders Borg says funding the Liverpool Hope University International Tennis Tournament has been a battle since austerity cut off council support
The boss of the company behind Liverpool’s international tennis tournament has issued his annual plea for Liverpool businesses to back the event.
Now in its 15th year, the Liverpool Hope University International Tennis Tournamentstarts on June 15 at Liverpool Cricket Club in Aigburth.
It is organised by Anders Borg and his team at Northern Vision and attracts leading up and coming players as well as many of the sport’s legends.
In its earlier years the event enjoyed significant financial support from Liverpool City Council but, in recent years, public sector cutbacks have made this impossible.
A number of local firms, such as Williams BMW and Medicash, have provided sponsorship but Mr Borg said the battle to get enough funding to keep it alive is ongoing.
He told ECHO Business: “We are celebrating our 15th anniversary and are the longest running and largest tennis exhibitions in Europe.
“We have in the past three years created a media value for the city of more than £3m per year in addition¨to bringing a lot of visitors into the city to watch the tournament.
“We are looking for the private sector sponsorships to bridge the gap created due to the public sector austerity.”
During the four days of the tournament, which is being incorporated into the city’s International Festival for Business 2016, up to 2,000 corporate guests will attend.
Northern Vision is offering 10% discount to ECHO readers on both corporate and general tickets. Quote code: tennis16.