Liverpool tennis tournament sees sponsors exposed to more than a million people

Anders Borg, whose company Northern Vision staged the Liverpool Hope International at Liverpool Cricket Club, said almost 2,000 corporate guests attended the event. Tony McDonough reports.
Corporate sponsors of the Liverpool Hope International Tennis Tournament in June saw their brands exposed to more than 1m people, the organiser claims.

Anders Borg, whose company Northern Vision staged the 16-year-old tournament at Liverpool Cricket Club, also said almost 2,000 corporate guests attended the event.

This, he said, makes it one of the largest annual corporate gatherings in the city.

Mini tennis

The tournament itself took place June 15 to 18 but Northern Vision worked to promote it across Merseyside in the four weeks prior to the main event.

This included four weeks of mini tennis at three Liverpool city centre locations – Liverpool One, Mann Island and Exchange Flags – as well as in Southport.

“More than 10,000 people enjoyed our free tennis lessons during that period,” Anders told YBNews.

“The estimated footfall in Liverpool One alone during the four weeks was 750,000 so our conservative estimate was that our sponsors were exposed to more than 1m people.”

Main winners

That exposure included prominent advertising boards around the court itself during the tournament which saw Belgian Steve Darcis win the men’s tournament with Slovakian Polona Hercog triumphing in the women’s tournament.

The legends tournament included Southport-born Barry Cowan who once took one of the sport’s all-time greats, Peter Sampras, to five sets at Wimbledon. Other players included Robert Kendrick from the US and Argentinian Guillermo Canas.

Kids Day

As well as the main sponsor, Liverpool Hope University, other presenting sponsors included leading Liverpool law firm, MSB Solicitors, Merseyrail, Aer Lingus and taxi giant Uber.

MSB made a significant contribution to one of the most important days of the tournament – Kids Days – held on June 14 this year – which also saw an appearance by Judy Murray, mother of Wimbledon champion Andy Murray.

Anders added: “We invited 750 kids from schools form around the Liverpool city region to Liverpool Cricket Club to be introduced to not only tennis but seven other sports.

“All the kids also gathered on the centre court during the days to watch the main tournament’s qualifying finals.”

To help make Kids Day happen, MSB donated 150 tennis rackets. The firm’s managing partner, Paul Bibby, said: “Sport and exercise has a demonstrable impact on the way we function both physically and cognitively and it is something we actively encourage at MSB.”

Lucrative coverage

Anders estimates that wider media coverage was worth in the region of £750,000 to the sponsors with the highlight being BBC Breakfast’s live broadcast from the Aigburth venue.

Hailing the success of the tournament, he said: “The corporate guests enjoy ample networking and promotional opportunities in addition to enjoy great hospitality.

“We are the only event in the world where our main sponsors are sitting on the court just a few yards away from the players.

“The event is also about engaging with the local community and trying to get more kids, and the general public, to pick up tennis and ensure they enjoy the incredible advantages through health and wellbeing it brings.

“There is a lot of talk about encouraging people in Liverpool to take up sport and become more active.

“I feel the International is great contributor to these initiatives.”

As Wimbledon looms we look back on Liverpool International 2017

THE period when everybody in Britain becomes a tennis fan for a fortnight is upon us.

Wimbledon opens its gates on Monday, with Andy Murray starting his defence of his men’s singles title against a qualifier or a lucky loser the same day.

Mersey interest is provided by the Skupski brothers Ken and Neal, who takes part in the Men’s Doubles with an all British first round clash against Joe Salisbury and Brydan Klein.

But Liverpool International star Marcus Willis saw his dreams of a Wimbledon return dashed.

The Reds fan crashed out in the final qualifying round to Ukraine’s Illya Marchenko, missing out on a second consecutive appearance at Wimbledon.

Willis helped light up the 16th staging of Liverpool’s exhibition event, blessed this year by glorious weather.

Organisers Northern Vision started their promotional period in May with tennis in Liverpool One shopping centre, followed by promotional events in Hooton, Exchange Flags,

Paradise Street, Williamson Square and St Georges Park in Southport.

During the promotional tour organisers reached out to thousands of people, encouraging them to try out free tennis lessons and telling them about the event,

On Kids Day, which traditionally launches the event proper, more than 750 schoolchildren were invited to attend and introduced to the game, in addition to getting the opportunity to watch the qualifying finals, won by Adam Jones of the Wirral.

During the International nearly 2,000 corporate guests were catered for and entertained from all over the North West – making the International one of the largest outdoor corporate events in the region.

This year the event attracted coverage from BBC Breakfast TV, four slots providing positive publicity for Liverpool and title sponsor Liverpool Hope University.

The programme was angled on the health benefits conducted by the University in which tennis is proved to be an optimum sport for body and mind.

This same study has been quoted worldwide.

While the nation indulges its fortnightly obsession with tennis, Liverpool has already promoted the sport superbly.

Northern Vision announces its 16th LITT

Marcus Willis, who became the toast of last year’s Wimbledon when he earned a Centre Court showdown with Roger Federer, is to appear at this year’s Liverpool Hope International Tennis Tournament.

Willis captured the hearts of Merseysiders during his triumphant Wimbledon run when he refused a £15,000 windfall from The Sun newspaper because he is a Liverpool FC fan.

Willis was a world number 772 who had earned just £220 in prize money in 2016 when he beat Lithuanian Ricardas Berankis to earn his clash with Federer.
“This is my first year competing in Liverpool but after my dream run at Wimbledon last year I believe Liverpool is the perfect place to kick off my 2017 grass court season.

“I have heard nothing but great things about the organisation and the way Anders runs things and I am very excited as a Liverpool fan to make my professional debut in Liverpool in front of world class sporting fans.”

“Marcus is a fantastic person and a great player in particular on grass and we very much look forward to have him in Liverpool.

“I am sure we will organise a trip to Anfield for him during his stay in the city.”

The Liverpool Hope International tennis Tournament is in its 16th year and has grown into the longest running and largest tennis exhibition in Europe – featuring ATP and WTA players warming up for Wimbledon in addition to the ever popular legends of tennis.

Squash and tennis are the best way to stay fit

Forget that jog: Why squash and tennis are the best way to stay fit in middle age

  • A study has found racquet sports reduce the risk of dying by 47 per cent
  • Researchers said swimming cuts the risk of death by 28 per cent
  • The study was based on 11 annual health surveys for England and Scotland

Playing squash, tennis and badminton is the best way to reduce the risk of suddenly dying, a study has found.

The racquet sports reduce the risk of death by 47 per cent compared to doing nothing, researchers discovered.

The study, which looked at the impact of different sports on health of people with an average age of 51, found swimming cut the risk of death by 28 per cent, aerobics by 27 per cent and cycling by 15 per cent.

Interestingly, it discovered that taking part in running and jogging, or football and rugby did not have a significant effect on cutting the chance of death.

The study was based on 11 annual health surveys for England and Scotland from between 1994 and 2008.

Senior author Associate Professor Emmanuel Stamatakis at the University of Sydney said: ‘Our findings indicate that it’s not only how much and how often, but also what type of exercise you do that seems to make the difference.’

Read more, original source:



First ever Tennis Europe Doubles event…

Henry Bowden and Joel Pierleoni  (left) beat Harry Lazell and Harrison Birch  6-3 6-3 to clinch the first ever Tennis Europe Doubles event to be organised in Liverpool. The  Nike Junior International organised by Northern Vision has attracted players from all over Europe to compete for  ranking points at the excellent facilities at the Bidston Tennis Center on the Wirral. The Tournament is sanctioned by the LTA  and is part of the extensive Tennis Europe calendar and is followed up next week by an International tennis Federation Grade 5 which attracts players from 50 different nations to Liverpool.

Norwegian Open success!

14910284_1292101690841288_3396213489229842843_nThe Third edition of Collector Bank Norwegian Open came to an end last week after an amazing Super Saturday at a packed Oslo Tennisarena . Team Casper Ruud and Norwegian tennis in general is about to enter its most exciting period possible in its history. Never before has a tennis event in Norway recieved as much media coverage with daily features on NRK Nyheter , TV 2 Sporten , VG , Dagbladet Sporten ,Aftenposten and NTB scanpix in addition to many more newspapers and online platforms such, Facebook , Twitter and Instagram.

We would like to thank all our sponsors for their incredible support and look forward to hopefully working closely with them all for new and exciting tennis events in Norway in 2017 incl Collector Bank , Visma ,Lexus Oslo ,Clarksons Platou Securities As , Sector Alarm AS , Mazars , Wilson and Amer Sports, Isklar, Malling eiendom, Byggmakker Skattum Gjøvik , SuperOfficeHotel Continental Oslo, NRP, Ullern Trening ,Allkopi , Swims,PLUMBO,Eblueprint , Krefting & Co, Hildrup Photo and last but not least everyone at Norges Tennisforbund and all staff at OTA ( Holmenkollen Tennisklubb Heming TennisNordstrand Tennisklubb ).

BID Company announces sponsorship deal with Liverpool Hope Int. Tennis

Liverpool BID Company has announced it is to become one of the Presenting Sponsors of the Liverpool Hope University International Tennis Tournament, for the second year running.

The BID Company, which represents 1,200 businesses, was established in 2005 to maintain Liverpool city centre’s position as a retail, leisure and commercial destination of choice. It believes that the Liverpool Cricket Club event is a key driver for the summer visitor economy and gives businesses in the region a unique platform to network.

“The BID Company is delighted to join forces again with the Liverpool Hope University International Tennis Tournament,” said BID chief executive Bill Addy.

“It is a truly unique event and one which consistently attracts high-profile stars. For the business community it offers a wonderful opportunity to generate exposure and network and last year we introduced 150 businesses to the event.

“The tournament also provides a boost for our visitor economy and we want to help businesses support the tournament and maximise the benefit it brings to the region.”

As part of the deal there a series of mini-tennis events will be held at Williamson Square and at Exchange Flags for businesses and the public to participate in.

Tournament organiser Anders Borg said the BID Company’s support was a major boost.

“The BID Company is such an important part of the commercial landscape in Liverpool,” he said. “To put on events like the tennis tournament we need the support of the business community. If we have that then the rewards are there for them in return.

The Liverpool Hope University International Tennis Tournament takes place at Liverpool Cricket Club in Aigburth from June 16th to 19th of June.

For more information on the event, ticket prices and sponsorship opportunities, please visit: or call 07950260165